💼 The brief
Communicate Bromley’s offer of advice and support for a child’s development – from pregnancy to childcare right through to starting school – as part of their Best Start in Life programme.
Alongside this, we needed to clearly communicate the contents of their first Best Start in Life Plan.
Our solution created two additional parts of the Bromley Parenting Hub: the offer and the plan.
📋 The Offer
From this, we crafted a site plan of content shaped around the five phases of the programme as these made sense for parents and users.
The pages were designed for mobile usage – responsive, large click buttons and visually engaging – with consistency in design, layout and format to make it easier to navigate and use.
We embraced the Best Start in Life colour scheme to colour code each section to aid navigation and create clear separation between the topics.
📄 The Plan
We then broke the Plan down into significant sections before building a set of pages which clearly communicated the messaging in clear web text, imagery, colours and formatting.
Using the colours of the Best Start in Life programme, we visually linked the content back to the PDF version of the Plan and the advice section of the website.
To aid navigation and usability, we created a separate menu for those webpages solely focused on the Plan and its contents, with clear links back to the Best Start in Life advice.
👨💻 View our work
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