Breaking the silence

We know, it’s been, like, ages since you’ve heard from us.

Part of us is very sorry. We hate the silence.

But another part of us is also a little glad.

The radio silence is due to one thing – time. We’ve been swamped over the past few months busy crafting in our small studio to make a positive impact with a range of new companies.

Here’s a summary of what we’ve been up to:

Friends of Benenden Grange

  • We’ve started work with the Friends of Benenden Grange to develop their first logo
  • The logo will link with our work on the logo for The Grange

Konkers

  • We’ve starting working with Adam to set up his new gardening and landscaping company, Konkers
  • This has included –
    • designing the full branding (logo, colour palette, typography)
    • setting up his e-mail domain
    • designing and building his new website
  • More on this soon…

Pro-Active Bromley

  • We’ve started working Pro-Active Bromley to design and launch their new website, with an e-mail domain
  • Here’s a look at the ‘soft launch’ before they do their full launch shortly – www.proactivebromley.org.uk

Space 2 Be Me

  • We’ve continued our partnership with Space 2 Be Me
  • Check out our website design for them at www.space2beme.org.uk

The Grange

  • We’ve just kicked of our second project with Sarah
  • This time we’re building their new website…more soon!

Others

We’ve also been providing support and advice to some new partners – which was can’t talk about at this stage.

What’s more, our founder has also committed us to learn how to design, build and launch an app for our Three Smiles product


Photo by Kelly Sikkema on Unsplash

Keeping your website ‘current’ – let us take the strain

One of the things we hear from many of our customers is that as the founder or sole employee, they are usually tied up with the day-to-day stresses and strains of their business – and so they struggle to find the time to update their websites.

This inspired us to came up with a solution.

We have developed a website managed content service, which we are launching today.

Interested?

Find out more at www.burningleaf.co.uk/services/website-design/managedcontent.

Project A New Digital Platform for Health and Wellbeing

At the end of summer 2017, our founder, Michael Watts, spent some time with two consultants, Richard Hills and Mark Methven, looking at what a digital platform for health, social care and general wellbeing would look like in the future.

The idea was to scope out how local authorities and their health partners can work together to harness the power and flexibility of digital tools to:

  1. achieve better life outcomes for residents
  2. improve the early intervention and prevention model
  3. support better integration
  4. achieve efficiencies in money and staffing
  5. build a better model of support around the individual to improve their wellbeing

After a couple of hours the three of them had come up with an initial 10 points. Over the a few weeks this was reshaped into 8 recommendations+.

The initial plan was to develop a document setting out the 8 points to be shared.

And that was when we got involved.

The more we reflected on it, the more we felt that a static document was not what was required to share a vision around what a digital platform should look like in the future. We felt that a vision for a new digital platform needed to be communicated via a digital platform.

We needed to design a platform which:

  1. looked modern and current
  2. ‘walked the walk’
  3. shared the vision clearly and simply
  4. was interactive for the user
  5. was based around the vision of the 3 authors

Read through our approach below to see how we worked with Richard and Mark to pull this together.


Brand design

One of the complications of this project was something that we hit right at the beginning – how do we brand it?

The authors work for organisations heavily involved in the field of health and wellbeing; however, as the recommendations were the personal view of the authors and not necessarily the policy or view of their employers, we decided that we needed to create a bespoke, stand alone brand.

We felt that this would also give it control over its brand voice. It also gave us total control and freedom to create a brand which lived and breathed the project.

Colour scheme

We played with a few different colour schemes. Some seemed to harsh. Some seemed to masculine. Some seemed to ‘techie’.

After much planning and thinking, we felt that the brand needed softer colours. Something which appealed beyond the typical tech world and something that the workforce across health and social care could resonate with.

We settled on a colour scheme of pinks and greys (both light and dark).

We chose this as pink conveys a feeling of universal love for oneself and others. It is associated with caring, compassion and tenderness – something that we wanted to emphasise through a project which could be seen as just for a tech audience, when in fact, it was designed to shift thinking across the whole workforce, which is predominantly female.

This is the colour scheme that we settled on:

ANewDigital_BrandBoard_colourscheme

Font scheme

Once we had a brand colour scheme, we started to consider what font scheme would suit the ‘brand voice’ that we wanted.

We wanted something fresh, different and something which did not feel like a local authority or health care style.

We also wanted something that was personalised and would stand out.

After much deliberating, and much testing, we settled on the following font scheme –

  1. we went for a logo font which was unique and not typically digital, Crushed.
  2. we mixed this with a header font of Robot Condensed
  3. along with a body font of Roboto

ANewDigital_BrandBoard_font

Logo design

We spent quite a while sketching ideas for a logo which achieved our goal of supporting the digital platform but which was also welcome, friendly and visually engaging to non-techie people.

We did some research of trends and didn’t really find anything that we liked.

After playing around with different formats and styles, we came up with the final logo design –

DigitalLogo

By turning the O in Platform into a mouse we were able to reflect the digital element but keep it friendly and resonate with the general public.

We also used the ‘O mouse’ as the site icon –

DigitalLogo_iconwhite

Icon design

To reflect the brand voice more, and achieve our aim of engaging with non-techie people, we designed a range of digital icons which mixed a friendly digital tool with care and support.

We wanted the icons to be clean, simple and easy to understand.

These are some of the icons which we used –

We also developed a suite of images for page headings, author bios, and more:


Website design

For the website we decided very early on that it had to be:

  1. simple to navigate
  2. clean and clear
  3. visually appealing and ‘breathing’ the brand voice

We designed a simple navigation which was shaped around the eight recommendations but which also told the story of the project along with details about the authors.

The structure we developed was –

  1. Home
  2. Recommendations
    • One page per recommendation
    • The conclusion
  3. Downloads
    • The full briefing
    • Poster of the recommendations
    • PowerPoint presentation
    • Social media images
  4. About the authors
    • Including a disclaimer about the recommendations
  5. Get in touch

On all of the recommendation pages we embedded a simple feedback form so that people who are reading the content can engage with the authors and share their thoughts and ideas.

This is very much stage 1 of the website. We are currently working with the authors to develop stage 2 which will be to develop a ‘case studies’ section where we can promote examples of next practice*.


Product design

As part of the project we also developed a suite of non-website products to accompany the site.

These included:

1 – The full briefing
A PDF of the entire thought piece which can be downloaded, printed off and shared –

anewdigitalplatform-1

2 – Poster of the recommendations
A PDF poster providing a summary of the 8 recommendations which can be downloaded, printed off and shared –

anewdigitalplatform-2

3 – PowerPoint presentation
A PowerPoint presentation (we know that the majority of the audience use Microsoft based software) of the entire thought piece which can be presented or downloaded, printed off and shared –

4 – Social media images
A suite of social media images for people to share across Twitter, Facebook, Instagram and LinkedIn –


OUR WORK IN ACTION

You can view the website and the recommendations at

www.anewdigitalplatform.com


* Next practice is a commitment to a process not an end product. Its about moving from ‘best practice’ to ‘next practice’ by acknowledging that the best solutions come from development and refinement, and seeking continuous improvement. It is a process of development that never stops.


Disclaimer:

+ PLEASE NOTE:
The recommendations and opinions expressed in this thought piece are those of the authors and do not necessarily reflect the official policy or position of iMPOWER or the London Borough of Bromley

Inspiring towards leadership

For this project we worked with Michael Watts to capture and share his top 10 lessons from his personal journey to becoming an inspirational leader

Inspiring towards leadership is our joint product to share this.

– – –

Developing a brand

Okay, so your probably not surprised that we started here. Its what we do.

Background

Michael (who is also our founder) was very clear about the name he wanted to use. Ever since he studied his first leadership course he has aimed to be seen as an ‘inspirational leader‘. Its aspirational, but hey, that’s him and us all over!

And this shaped the name – inspiring towards leadership.

Inspiring towards leadership is grammatically incorrect – we’ve been told that a few times.

But, it’s a brand name.

Its active and picks up the other element of the project – Michael wants to inspire, encourage and help people become the leader that they want to follow (visit our See Them Rise project for more on this).

Logo

So, we took the name and created a brand and logo around it.

We designed a logo that was simple, clear and stood out in a crowded leadership marketplace. Here is our design:

ILT_logo_insta

We went for a circle to symbolise how leadership is something that is continuous. Its not something that you do once, its something that you have to keep doing. To keep refining. To keep learning. And a circle is a perfect shape for this.

We also went for a handwriting, brush style for the wording. We did this to symbolise the personal element behind the project. The 10 lessons are Michael’s lessons. So we didn’t want the style to feel formal or fixed, we wanted it to look and feel human.

Font

The font that we used on the logo – Selima – was used solely for the logo.

We decided to use two different fonts for the actual text in the lessons – Cabin Sketch for the headings and Open Sans Condensed Light for the text body.

Colour palette

We brought together three main colours, along with white and black, to create a colour palette that is vibrant, consistent and stands out:

ColourPalette_ITL.png

– – –

The product

Once we had the brand fixed, and Michael’s 10 lessons in writing, we started to think about what the end product would be.

How could we share this simply, clearly and so it engages in the audience?

And we decided to come up with a few ideas –

1/ postcards (see below)
2/ Instagram images
3/ images for Michael’s blog, LinkedIn article and Medium posts
4/ a downloadable document
5/ a separate web page (using Xtensio)

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– – –

Social media

To support the product we also created a hashtag that could be shared and used across different social media formats –
#ITLlessons

– – –

Images

Here are a few images from this project:

Project Nina

For this project we worked with Nina on her journey to starting her own independent consultancy

Nina approached us & asked us to help her get her business up & running quickly. She wanted a professional but friendly approach in her brand design & website design which reflected her individual personality.

Read through our approach below to see how we worked with Nina to deliver her a personal brand including colour scheme, font scheme and logo, and then how we used that to build her a website to bring it all to life.

– – –

Brand design

To get started we did what we do best, sat down with Nina al fresco & had a coffee – & a conversation.

We wanted to know more about her, to get a better feeling who she is, & then, to look at what ideas she has for her own brand.

We strongly believe that as this is her brand, she needs to own it & to have control over it. We are just here to support her, advise her & to put her ideas into place – with some suggested creativity & design ideas along the way.

The first idea she had was what ‘voice’ she wanted – she wanted a voice that balanced professional & friendly, that was welcoming yet built trust in her as a person & her offering. She wanted something that reflected her as individual. This guided all our decisions.

She also had an idea about colours that she liked too – she liked teals and aquas. The rest was up to us.

So we went away and started building our ideas – in another coffee shop actually! We researched other similar providers, providers in other business areas, and created a Pinterest Board of things that inspired us for this project.

Colour palette

We started with a colour palette that brought together a teal and aqua, with some more solid colours of grey, an off-black and a trusty white.

This is what our colour palette looked like –

Project Nina - Colour Palette

Font scheme

We then went on to create a font scheme that reflected our brief of professional yet friendly. We wanted two fonts – one for headings and one for the text body – that looked formal & professional in its structure, but that also had a bit of informality in the finer detail.

The two fonts that we came up with were –

Project Nina - Font

Logo

Once we knew what colour palette and font scheme we were going to use, we started to come up with some concept design ideas for a logo for Nina.

We tried several different ideas but kept coming back to one thing – the fact that Nina‘s initials are NN. We felt that this was something special that we had to build on. So we did.

We put two capital N’s together and reversed one. Then we put that in a coloured circle to bring them together and put them in different colours. The logo image now reflected three colours that formed Nina‘s colour palette.

And then we added her name and website address directly underneath.

The logo we came up with was –

Project Nina - Logo

To go alongside this, we also created the following secondary logos for her –

Project Nina - Logo 2.png

Branding board

To help bring all of the above together, we created a branding board for Nina – and us! – to ensure that we both kept to, built on & owned her brand.

The brand board looked like –

BurningLeaf_Project_Nina_BrandBoard

You can also download the Brand Board as a PDF.

Business cards

As part of our branding, we also created & printed a set of business cards for Nina. These were designed to convey her brand, her ‘voice’ & her approach.

Our design looked like this –

Project Nina - Business cards

– – –

Website design

Once we had Nina’s brand agreed we set about building a website that conveyed Nina’s personality & branding style.

Nina was clear what she wanted to tell people & we worked with her to convey that message in her website.

We believe in keeping things simple when conveying messages – & so does Nina. So we built her a simple website structure that told people –

1/ about her

2/ about her ethos

3/ about her services

4/ how to contact her

We made the website simple to navigate & made it as simple as possible for visitors to contact her.

NN on screen (1)

Business e-mail

Alongside her new website, we developed a business e-mail address for her.

We wanted it to match her brand, website and personality, and, we wanted it to be simple. So we agreed with Nina to go for hello@ninanewell.com.

Its friendly, welcoming and easy to remember – just like Nina herself.

Product design

As part of our work with her, we also created a self-help guide for business owners as a free offering to the world. This free self-help guide was then made available from every page. You can download her free Self-Help Health Check for Your Business [PDF, 1MB] to see our approach.

ProjectNina

Find out more

You can view her website at www.ninanewell.com.

– – –

How does Project Nina help live OUR WHY?

OUR WHY is to use the power of creativity to make futures better today.

Nina whole ethos is to help early years care & education providers give children & families the best quality provision.

We helped her put her WHY into action so that she can help make the futures better today for the children who use the providers that she works with.

– – –

View a gallery of our work with Nina

Project Andrea

For this project we worked with Andrea to redesign her existing website for her occupational therapy business, KentOT4Kids.

Andrea approached us & asked us to take a look at her current business website as she wasn’t happy with it. She wanted a website design that better reflected KentOT4Kids, that was better designed, & that was more appealing to her customers.

Read through our approach below to see how we worked with Andrea to redesign, build & launch her new business website.

– – –

Website design

Research

To kickoff this project, we began by taking our time to look through her existing website. We wanted to understand the existing user experience of her website before we met with Andrea.

We also wanted to get a feel of the type of person that she was & what the business stood for from the website too before we met. We felt that this was important as for many of her customers, this is the experience that they would have.

This is what we found – here’s a couple of screenshots of her existing website –

One of the first things that we noticed was that it looked a little dated. It also wasn’t mobile friendly & was quite ‘dry’. To us it didn’t say “reach out to us, we can help you”.

We’re also lucky that through personal experience we know what an Occupational Therapist does & what occupational therapy is – but we felt that this wasn’t clear in the current website. It was quite technical & professionally written.

Understanding Andrea

After we had got a good understanding of her website, we then did what we always do, we sat down with Andrea to meet her, to understand who she is, to understand what KentOT4Kids is about – it’s WHY – & to learn from Andrea about what she wanted from her new site.

Andrea gave us a quite an open steer – she told us that she didn’t like her current site, & that she never really had, & that she wanted something that “looked better”. She had looked at other websites & had got ‘website envy’!

Brand design

KentOT4Kids had a strong brand already, so we didn’t need to look at changing that. Instead we used that as inspiration.

We looked at her current logo & branding style & realised that this was not conveyed on the website at all. Her current logo is bright, colourful, engaging & illustrates that they work with & for children. The current website does not do that.

Here is the KentOT4Kids logo –

logo1-e1469302478504

This became our first design guideline. We needed to design her a website that does all of that. It needs to be bright, colourful, engaging & illustrate that they work with & for children.

We also took the colour scheme of the logo & used this as the colour palette for the new website. We didn’t want to use all the colours included, instead, we used the range of colours to give us the freedom to create a good mix on the new site.

Existing customers

During our conversation with Andrea we wanted to understand the customers of the business. Who buys services form KentOT4Kids & how did they find out about KentOT4Kids?

We learnt that most of their customers were parents who paid privately for occupational therapy input for their child. We also learnt that a significant number of other parents use the assessment reports from KentOT4Kids to demand support from their local education, health & care services. We needed to ensure that both of these were clearly reflected in the new site.

We also felt that from our own experiences & user research, that in the first contact with KentOT4Kids, most parents do not actually understand what occupational therapy is, what an occupational therapist does, & what kind of therapy the parents can do themselves with their child. This became our design guideline number two – the website had to clearly illustrate & show what an OT is & what they do.

– – –

Getting started

Once we had set out the design guidelines, created our colour palette, conducted user experience & got to know Andrea & KentOT4Kids better, we set about planning the new site.

The first thing we thought about was what we felt people needed to know. And then we looked at how people would want to read it. From this, we created a navigation structure that was simple, clear & concise.

From our research we worked on the basis that most people who visit the website are likely to be new customers for Andrea so we could assume that they would not know a lot about occupational therapy. The customers we spoke to knew, or thought they knew, the basics about occupational therapy when they first contacted KentOT4Kids, but most did not have a good understanding.

At this point we were also very clear that in order of us to fully reflect the work of an occupational therapist we would need photos to go alongside the text. So we arranged to take photos at one of Andrea’s sessions with three children. This would give us a good range of therapy styles that she uses across a couple of age ranges. Using photos would also add extra colour to the site & would be more engaging.

Once we had the photos, we started to rework the text that Andrea already had in her existing site. We looked very closely at what was there. To do this, we printed it off on A3 (a free design tip here as we work better like this!), read through what she had previously written & asked ourselves the key question – would a parent of a child with additional needs understand what was written quickly & easily, & then make contact with Andrea? And we decided that the text needed some work.

We specifically concentrated on two aspects in the text – readability & understanding.

The text had to be quick & easy to read. To help with this we used headings, broke the sentences down, & made it friendlier.

The text also had to be easy to understand. To help with this we explained some of the technical words used & linked them off to specific therapy websites so a parent could research more if they wanted to. We did this in our research, so we wanted to save parents the hassle of having to copy the text & then Googling it!

– – –

The new site

For the new site we came up with a simple, initial structure –

1/ services & support – with headings for (a) assessments, (b) therapy, (c) reports & (d) training
2/ view our work in action – a gallery of the therapy input & styles
3/ about us – an explanation of Andrea’s experience, qualification & registrations, & details,of her experience in the NHS (another lesson from our user research)
4/ contact us – a simple online contact form

We also added a smaller photo gallery into the footer of every page along with links to the relevant registrations & memberships that Andrea has to ensure that parents could easily trust that Andrea is a qualified & regulated professional. This was something that came up in our user experience.

We also used the photos from our photo shoot as heading images on the pages to give the website ‘life’ & a more human touch. We also felt that this consistent use of photos of the therapy would help parents better understand occupational therapy.

ProjectAndrea

Visit the website

– – –

Next steps

After doing all of this, we felt that there was something missing. We needed to make it even easier for parents to understand & relate to KentOT4Kids. And we needed to help create a level of trust between KentOT4Kids & parents as early as possible too.

To help us do that, we have started to work with Andrea on two new elements to the site –

1/ testimonials – to help with this we are creating a short, independent & impartial feedback system for KentOT4 that we would administer
2/ child profiles – to show the range of children that KentOT4Kids work with & an example of the therapy interventions that they have had

We are working on these now so they should be live on the site shortly.

– – –

How does Project Andrea help us live OUR WHY?

OUR WHY is to use the power of creativity to make futures better today.

Andrea created KentOT4Kids to help give children their best possible start in live & to help their parents provide them with the care, support & therapy input that they need.

We helped her put her WHY into action so that she can work with more children with additional needs & their parents to make their futures better today.

– – –

View a gallery of our work with Andrea

Project Oasis

For this project we worked with Steve to design him a new website for his independent cleaning equipment business, Oasis Contract Services.

Steve approached us following a recommendation from Judy (see Project JudyK) & asked us to create him a simple website that clearly advertised the range of services provided by Oasis Contract Services.

Read through our approach below to see how we worked with Steve to design, build & launch his new business website.

– – –

Website design

Research

To kickoff this project, we began by taking our time to look at some relevant competitor websites and the websites of the products that Oasis use. We admit, cleaning equipment is not something that we have a deep level of knowledge about, but we used this to our advantage.

It made us approach the project with open eyes. We were able to ask those questions and look into the details that we might not have done if we knew everything about the services. It also made sure that we approached the project and our designs as a potential customer.

Brand design

Oasis have a strong brand that is being developed by Steve, including a new logo, website domain idea and styling, so we didn’t need to look at changing that. Instead we used that as inspiration.

We looked at his current logo and used that as inspiration.

Here is the Oasis logo –

400dpiLogo

This became our first design guideline. We needed to design a website that was clean, simple and used his colour scheme.

The website design

A holding website

One of the first things we did was to create Steve a holding site. Steve was very clear that he wanted the website domain fixmyjetwash.com – so we brought that straight away.

He then told us that he was planning to put the website address on his van. So to ensure that his customers could see that he had a website at the address he was promoting – key to building trust and providing reassurance – we created a simple holding site whilst we built his full site.

The holding site consisted of just a single page with his contact details, an online form and a message to confirm that his full website was in development. His holding page looked like this –

Website_Holding

The actual website

For the new full website we came up with a simple structure –

1/ services and prices – a breakdown of the range of services offered by Oasis with separate sub pages for each
2/ about us – a page to explain what the company is about and to emphasis that, although it is fairly new (5 years), it is built on over 30 years experience
3/ get in touch – making the telephone number, e-mail and a simple online contact form easy to see and use, with an embedded map to the company address too

We created a footer for every page that included the following items –

1/ contact details (with an embedded Google map)
2/ site map
3/ a link to Oasis’ details on the Companies House website to provide reassurance

In addition, we put the telephone number for Oasis in the header of every page.

You can view the Oasis Contract Services website at
www.fixmyjetwash.com.

Website images

We developed a number of unique images for the website.

We overlaid the images relevant to the topic on the page with a blue tint (the blue in the logo), and then combination of a darker blue, grey (the grey from the logo) and white triangles to create a set of unique images which fit within the Oasis brand.

Some of the images were:

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– – –

How does Project Oasis help us live OUR WHY?

OUR WHY is to use the power of creativity to make futures better today.

Steve created Oasis to offer a local, independent cleaning service which provides people with a personal touch that can meet all their cleaning equipment requirements.

We helped him put his WHY into action so that he can provide more local people with a personalised cleaning service that meets their needs.

– – –

View a gallery of our work with Steve

Project JudyK

For this project we worked with Judy to redesign her existing website for her new cake decorating business, JudyK Cakes, as well as to develop her a strong brand which would make her stand out in a crowded market place

Judy approached us & asked us to take a look at her current business website as she wasn’t happy with it. She wanted a website design that better reflected JudyK Cakes, that was better designed, & that was more appealing to her customers. As part of this we also developed her a new Facebook page for JudyK Cakes.

She also wanted a brand that was strong, unique & professional, and which reflected her personality. The brand needed to be appealing to her customers whilst also mixing Judy’s friendly personality with her high quality service.

Read through our approach below to see how we worked with Judy to firstly design her new branding and then how we used this to redesign, build & launch her new business website.

– – –

Understanding Judy

Whenever we work on a project, we like to get to know the person that we are working with. We feel that is important to understand who they are, what they stand for, and what they want from the project. Especially when we are working with the owner of a small business, like Judy, we have learnt that their company tends to reflect their own personality and style, and so it is important for us to get to know them better. So, we did what we always do, we sat down with Judy over lunch to meet her, to understand who she is, to understand what JudyK Cakes is about – it’s WHY – & to learn from Judy about what she wanted from her new brand.

– – –

Brand design

Research

To kickoff this project, we began by taking our time to look at her existing branding. We wanted to understand the existing user experience of the JudyK Cakes.

What we found was a confused, and almost non-existent brand. There was no clear message that said “we are JudyK Cakes – this is our brand”.

The consistent points that we noticed was the preference for blue font and a typeface that was friendly & informal.

We couldn’t find a logo or clear branding colour scheme.

These are examples of what we found –

New branding

Colour scheme

The first thing that we started with was a colour scheme. This would direct the rest of the branding scheme and ‘brand voice’.

Having looked at the preference for blue that JudyK had previously used, we used that as a starting point. But we knew that for the brand to stand out in a very crowded market place, and to reflect Judy’s personality, this blue needed to be supported by a more vibrant colour.

After searching for a while, Judy sent us a picture of a dress that she really liked (see below). This dress mixed blues with a very vibrant pink – this would become the source of our colour scheme.

img_8124

After working through some different options, we settled on the colour scheme below which we sent to Judy to agree –

Project JudyK - Colour Palette2.png

Font scheme

Once we had a brand colour scheme, we started to consider what font scheme would suit the ‘brand voice’ that Judy wanted.

We looked at her existing font style and then looked at how we could use that inspiration to develop her something that was professional yet friendly.

After much deliberating, and much testing, we settled on the following font scheme –

Project JudyK - Font.png

Logo design

After we had received agreement from Judy on the colour scheme and the font scheme, we looked at how we could bring those together into a logo design that was strong, unique & professional, and which reflected her personality.

We come up with a number of concept ideas to give Judy some food for though –

Luckily Judy knew what she liked from our initial designs, and she sent us the designs below from a family friend who had worked up an initial idea earlier in the year –

We took this inspiration and, after input and tweaks from Judy, we came up with the final logo design –

judyk_logo_main-2

We also created a number of secondary logo formats –

– – –

Website design

Research

The next stage of our project was to start scoping out a new website for JudyK Cakes.

We began by taking our time to look through her existing website. We wanted to understand the existing user experience of her website with a critical eye.

One of the first things that we noticed was that it looked a little dated. It also wasn’t mobile friendly & didn’t look very professional. Additionally the branding was a little muddled, and the site didn’t clearly promote the work that Judy does or the services on offer. Whats more, it seemed to be lacking the key selling point of JudyK Cakes – the cakes.

From our user research with potential customers we also identified a key element that they would be looking for from the website – they want to be able to see what previous customers have said about Judy’s courses and to see the cakes that they have made.

So these points became our simple guidelines for the new website –

1/ The new website needs to be designed using the new branding with a clear ‘brand voice’

2/ The new website needs to clearly promote the range of services available

3/ The new website needs to promote the cakes clearly and visually

4/ The new website needs to clearly promote testimonials from previous customers including images of the cakes that they have made themselves through the courses

The new site

For the new site we came up with a simple, initial structure –

1/ about us – an explanation of Judy’s training, qualifications and membership of tradecraft (another lesson from our user research)

2/ what we do – the services provided by JudyK Cakes

3/ view our work in action – a gallery of the therapy input & styles

4/ our creations – photos of some of the cakes that have been made by Judy, including a sub-menu of specific topics, such as Elf on the Shelf

5/ our sessions – details about the range of sessions and courses run by JudyK Cakes, including a sub-menu of cakes made by customers and students on the courses

6/ testimonials – written testimonials from previous customers and students

7/ contact us – a simple online contact form, clear mobile number and e-mail 

We also added the contact details and JudyK Cakes Facebook page into the footer of every page. Along with this we also included a list of Judy’s latest blog posts which promote the cakes made at courses, cakes that she as sold, and more fun topics, such as Elf on the Shelf.

We also made the site bright, vibrant, and consistent on the ‘brand voice’. It is also mobile friendly and SEO friendly.

You can view the new JudyK Cakes website at

www.judyk.org.uk

Facebook

Another key element of this project was to support Judy to set up a presence on Facebook.

She had previously created a user account for Judy K Cake Decorating; however, as this was a user account rather than a page, customers were required to befriend her instead of ‘Liking’ a page. We know from experience that this can stop people from engaging with a Facebook profile. Additionally, we were unable to embed this Facebook profile into her website.

So we worked with her to create a new business page for JudyK Cakes which we will then helped her to promote and to also move over some of the photos from the older Facebook profile.

The new page was also developed with the same ‘brand voice’ as her website.

You can view the new Facebook page at www.facebook.com/judykcakes.

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How does Project Judy help us live OUR WHY?

OUR WHY is to use the power of creativity to make futures better today.

Judy created JudyK Cakes to give people the confidence that they can make and decorate a cake, create sugar flowers and models and WOW their friends and family. She also supports a number of vulnerable groups of people (such as those with a disability or on a low income) with tailored courses that allow them to participate in an activity with most of society can access easily.

We helped her put her WHY into action so that she can make the futures better for her customers and those vulnerable groups.