Design concepts

As we reach our first birthday, we are celebrating by launching our new design concept products.

We believe in spreading inspiration, sparking change and having a positive impact.

To help us do that, we have created our new design concept products.

We will be collating a number of design concepts which we have created to inspire you.

Whilst they are copyrighted to us, we hope they spark ideas in you.

If you love our work, or any idea we have created, get in touch to talk to us about buying it.

Here are our first two design concepts:

The Sipping Tree

The Sipping Tree is a concept tea and coffee shop.


The Roebuck Inn at Harrietsham

A redesign concept for The Roebuck Inn pub, restaurant and hotel (B&B) in our village, Harrietsham.


Want to know more?

Visit our design concepts page.

© All designs are copyrighted to Burning Leaf Creatives, 2018

The story of our logo

When we develop a brand we understand your brand is you. It’s often the first thing that people will see and experience about you.

And that’s true for us too.

When we created our own logo we wanted to develop something which told people about us.

We use the power of creativity to make futures better today.

That’s why we exist. And that’s what we wanted our logo to reflect.

What’s in a shape?

We understand that the shape of a logo have a significant affect on how an individual reacts to it and the organisation it represents.

Circles, ovals and ellipses, for example, tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity.

Everything that we stand for – so we adopted a circle shape.


What’s in a font?

We also know that the choice of font has a significant impact on people.

Script fonts tend to be seen as care free and having a creative outlook. They are used to express creativity and emotions.

More of what we stand for – so we adopted a script font. In particular, we adopted a script font called Shadows Into Light.


Shadows Into Light is a clean, neat handwriting font which has a feminine feel with nice rounded edges and curves. It is perfect for adding a personalised touch – again, more things at our heart.

What’s in a colour?

The final element that can have an impact on people is colour.

Humans love colour.

Colour also plays a key role in logos. Colours convey messages, evoke emotions, and add brilliance to everyday things.

And this is where we designed a logo which gives us flexibility and allows our creativity to shine through. We adopted two main colours – black and white.

Simplicity. It’s what we love!

  • White is generally associated with purity, cleanliness, simplicity and naiveté
  • Black is a colour with a split personality. On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death [not something we stand for…!]

This is our logo:

But that’s where our creativity came in.

Our logo is actually designed as almost a blank template or canvas. This gives us great flexibility in how we use it, especially how we can combine our colours.

We can create different colours for particular projects or needs. Here are few we have created:

But we didn’t stop there. 

Our logo was also designed to allow us to tweak, stretch and add to it as we need to.

For example, we often tweak our logo for particular events, such as Children in Need, World Aids Day and Christmas:

Through all our use of our logo, we keep the fundamentals the same – hey, its us – but we use our creativity to tell a story.

Like what you see?

Get in touch with us today.

Project The Grange

For this project we worked with Sarah to design a new logo and branding style as part of her journey to transform, hand-in-hand with her management team, her adult social and support provider, The Grange (2016) Ltd.

Through a mutual connection with another customer of ours, Sarah reached out to see if we could develop The Grange a new logo which reflected the values of the company, the journey they were going through and what they stood for.

Sarah also wanted her logo to give a feeling of a bigger organisation, but still reflect their small business and friendly and inviting approach; whilst also being unique and professional. It also needed to be ‘flowing’ to represent the life journey that people who use her services go through, and for whom The Grange seeks to make a positive difference.

Read through our approach below to see how we worked with Sarah to firstly scope the design, hone down on a design, engage her customers, and then roll the logo out.

Understanding The Grange

We make it a priority to meet the people we are working with. We believe that face-to-face greetings and conversations build a stronger bond and relationship – key elements of our approach.

So, shortly after connecting with Sarah, we travelled down through the glorious Kent countryside to meet with her and her management team so that we can get a feel for The Grange, for Sarah, for the team, and for the wider WHY of The Grange. 

Is was obvious from the beginning of the conversation that Sarah and her team knew what they wanted – which for us is always a bonus.

They were able to communicate clearly that they wanted a logo which:

  • represented the environment of the setting, but which wasn’t constrained by it
  • built on the history of the company, but which represented the journey the new management team were going through
  • would stand the test of time
  • gave a feeling of a bigger organisation whilst being a small business and showed their friendly and inviting approach 
  • ‘flowed’ to represent the life journey that people who use their services go through

And they were clear about what the logo design should include:

  • it should be a mix of an icon with text
  • include pink (blossom pink to be precise) and greens

The logo also needed to be relevant for the services currently provided by The Grange (three homes for adults with learning disabilities) and for the company as it grew and expanded to provide greater support across their local community.

It was obvious early in the project that they knew what they wanted – they just wanted us to craft something to reflect this.

Brand design


To kickoff this project, we began by taking our time to look at their existing branding. We wanted to understand the existing user experience of The Grange.

What we found was an almost non-existent brand. There was no clear message that said “this is The Grange – this is our brand, this is us”.

The logo that we did find was dated, not digitally friendly, and was not inviting or rememberable:

Screen Shot 2017-11-20 at 20.18.37.png

New branding

Colour scheme

The first thing that we started with was a colour scheme. This would direct the rest of the branding scheme and ‘brand voice’.

As explained above, Sarah and her team knew what colours they wanted – pinks and greens.

The pinks were to represent the cherry blossom trees that The Grange building is historically famous for. You can read more about that on Naoke Abe’s website.

During the discussions we tested lots of different variations.

We started with the pastel shades from their initial request. From there we tried and tested more ‘neon’ style colours, one of which was inspired by a drink that Sarah was consuming whilst doing this activity:

unnamed (1)

(In case you were wondering what this was – as we were – it was beetroot and apple)

We ended up with the following three colours which formed the base of the logo design, two primary colours and an abstract colour to provide emphasis where needed –

TheGrange_BrandBoard colours

Logo design

After we identified the colour scheme and the font scheme, we looked at how we could bring those together into a logo design that balanced what Sarah and her team wanted with our own flair and creativity.

We come up with a number of concept ideas to give Sarah and her team some food for thought –

Some of these were liked by them, and some went straight into the bin. But they served their purpose, they helped us focus on what they like and what they dislike. 

There was one design that Sarah and her team liked so we worked a bit more on that – and Sarah and her team thought about it more too, and even got sketching ideas themselves!


The circles and three words (Enriched, Fulfilled, Happy) symbolised their new vision for the company.

Once we had a design that we both liked, we worked on refining it. We learnt that the three words should be dropped from the logo as they become difficult to read when used as a small logo, but we kept the three rings. The three rings moved slightly to overlap in the trunk of the tree and the branches swopped over the circles. Again this is symbolic of the support and approach from Sarah and her team.

But we didn’t lose the three words – they were kept for later in the project…more later.

Font scheme

Once we had a brand colour scheme and logo concept, we started to consider what font scheme would suit the ‘brand voice’ that Sarah and her team wanted.

We wanted something the ‘flowed’; which looked human; but which also looked professional.

We shortlisted a handful of font schemes, some formal, some informal. Some Serif, some Sans Serif and some Script. We mixed up some more corporate sales along with some friendly, hand written styles to give Sarah and her team something to think about and make a decision on:

After much deliberating, feedback and user testing, we settled on the following font scheme –

TheGrange_BrandBoard font

We then designed the logo with a set of different colours which Sarah and her team then asked their users to vote on:

The final logo

This is the end product:


These were all then provided to Sarah and her team a in a number of formats – png, jpeg, svg and eps – and, as per our approach, the logo is theirs to own forever.

Product design


We then worked with Sarah to create a letterhead based on the new logo design and ‘brand voice’.

We kept the three circles and brought the three words back (Enriched, Fulfilled, Happy) into the footer. We based these around the two primary colours of the logo.

This is the end product:


We then provided this in three formats:

  1. PDF for professional printing using RGB colours
  2. PDF for professional printing using CMYK colours
  3. A Word version which they could type in

Social media images

Using our work on the logo, ‘brand voice’ and letterhead, we used the letterhead style to create a number of social media headings for Facebook, Twitter and LinkedIn – see below:


You can view some of our work at

View a gallery of our work


Project A New Digital Platform for Health and Wellbeing

At the end of summer 2017, our founder, Michael Watts, spent some time with two consultants, Richard Hills and Mark Methven, looking at what a digital platform for health, social care and general wellbeing would look like in the future.

The idea was to scope out how local authorities and their health partners can work together to harness the power and flexibility of digital tools to:

  1. achieve better life outcomes for residents
  2. improve the early intervention and prevention model
  3. support better integration
  4. achieve efficiencies in money and staffing
  5. build a better model of support around the individual to improve their wellbeing

After a couple of hours the three of them had come up with an initial 10 points. Over the a few weeks this was reshaped into 8 recommendations+.

The initial plan was to develop a document setting out the 8 points to be shared.

And that was when we got involved.

The more we reflected on it, the more we felt that a static document was not what was required to share a vision around what a digital platform should look like in the future. We felt that a vision for a new digital platform needed to be communicated via a digital platform.

We needed to design a platform which:

  1. looked modern and current
  2. ‘walked the walk’
  3. shared the vision clearly and simply
  4. was interactive for the user
  5. was based around the vision of the 3 authors

Read through our approach below to see how we worked with Richard and Mark to pull this together.

Brand design

One of the complications of this project was something that we hit right at the beginning – how do we brand it?

The authors work for organisations heavily involved in the field of health and wellbeing; however, as the recommendations were the personal view of the authors and not necessarily the policy or view of their employers, we decided that we needed to create a bespoke, stand alone brand.

We felt that this would also give it control over its brand voice. It also gave us total control and freedom to create a brand which lived and breathed the project.

Colour scheme

We played with a few different colour schemes. Some seemed to harsh. Some seemed to masculine. Some seemed to ‘techie’.

After much planning and thinking, we felt that the brand needed softer colours. Something which appealed beyond the typical tech world and something that the workforce across health and social care could resonate with.

We settled on a colour scheme of pinks and greys (both light and dark).

We chose this as pink conveys a feeling of universal love for oneself and others. It is associated with caring, compassion and tenderness – something that we wanted to emphasise through a project which could be seen as just for a tech audience, when in fact, it was designed to shift thinking across the whole workforce, which is predominantly female.

This is the colour scheme that we settled on:


Font scheme

Once we had a brand colour scheme, we started to consider what font scheme would suit the ‘brand voice’ that we wanted.

We wanted something fresh, different and something which did not feel like a local authority or health care style.

We also wanted something that was personalised and would stand out.

After much deliberating, and much testing, we settled on the following font scheme –

  1. we went for a logo font which was unique and not typically digital, Crushed.
  2. we mixed this with a header font of Robot Condensed
  3. along with a body font of Roboto


Logo design

We spent quite a while sketching ideas for a logo which achieved our goal of supporting the digital platform but which was also welcome, friendly and visually engaging to non-techie people.

We did some research of trends and didn’t really find anything that we liked.

After playing around with different formats and styles, we came up with the final logo design –


By turning the O in Platform into a mouse we were able to reflect the digital element but keep it friendly and resonate with the general public.

We also used the ‘O mouse’ as the site icon –


Icon design

To reflect the brand voice more, and achieve our aim of engaging with non-techie people, we designed a range of digital icons which mixed a friendly digital tool with care and support.

We wanted the icons to be clean, simple and easy to understand.

These are some of the icons which we used –

We also developed a suite of images for page headings, author bios, and more:

Website design

For the website we decided very early on that it had to be:

  1. simple to navigate
  2. clean and clear
  3. visually appealing and ‘breathing’ the brand voice

We designed a simple navigation which was shaped around the eight recommendations but which also told the story of the project along with details about the authors.

The structure we developed was –

  1. Home
  2. Recommendations
    • One page per recommendation
    • The conclusion
    • The full briefing
    • Poster of the recommendations
    • PowerPoint presentation
    • Social media images
  4. About the authors
    • Including a disclaimer about the recommendations
  5. Get in touch

On all of the recommendation pages we embedded a simple feedback form so that people who are reading the content can engage with the authors and share their thoughts and ideas.

This is very much stage 1 of the website. We are currently working with the authors to develop stage 2 which will be to develop a ‘case studies’ section where we can promote examples of next practice*.

Product design

As part of the project we also developed a suite of non-website products to accompany the site.

These included:

1 – The full briefing
A PDF of the entire thought piece which can be downloaded, printed off and shared –


2 – Poster of the recommendations
A PDF poster providing a summary of the 8 recommendations which can be downloaded, printed off and shared –


3 – PowerPoint presentation
A PowerPoint presentation (we know that the majority of the audience use Microsoft based software) of the entire thought piece which can be presented or downloaded, printed off and shared –

4 – Social media images
A suite of social media images for people to share across Twitter, Facebook, Instagram and LinkedIn –


You can view the website and the recommendations at

* Next practice is a commitment to a process not an end product. Its about moving from ‘best practice’ to ‘next practice’ by acknowledging that the best solutions come from development and refinement, and seeking continuous improvement. It is a process of development that never stops.


The recommendations and opinions expressed in this thought piece are those of the authors and do not necessarily reflect the official policy or position of iMPOWER or the London Borough of Bromley

Crafting for now and the future

As we leave Halloween behind and start to count down towards Christmas, we are busy in our crafting studios working on a range of projects.

Aim High Agency


Last week we pressed ‘go’ on our newest website for a new business venture, Aim High Agency.

We created them a simple to use website which fits the vision of the company’s founder, Mike.

We are still writing up our casestudy on this, so in the meantime, check out their new website at

A New Digital Platform for Health and Wellbeing

Copy of DigitalLogo

Our founder met with Richard Hills and Mark Methven, from iMPOWER, to discuss how Local Authority digital platforms could be enhanced to offer residents more dynamic and personalised local health and wellbeing services.

From the discussion, Richard, Mark and Michael identified eight recommendations for improving Local Authorities’ online presence.

To help Richard, Mark and Michael share these with, & to influence, others, we:

  • Created a brand for the work
  • Crafted a brand voice and style
  • Built a website
  • Developed a set of downloads, including social media images

You can experience it yourself by visiting

Space 2 Be Me


We have continued on our partnership with Space 2 Be Me.

After our work to design, develop and launch their new website (see, we have:

  • Continued our photography sessions for their marketing and promotional materials
  • Started a 3 month marketing campaign targeting their key audiences
  • Identified how we will work with them to implement online membership applications and event bookings

More on the different elements of this soon.


Can we help you?

If you think our creative approach can help you, get in touch.


Image from:

Project Clydfan

For this project we worked with Derek and Ailsa to redesign their existing website for their holiday rental cottage, as well as to develop them a strong brand which would make them stand out in a crowded market place.

Derek and Ailsa approached us and asked us to take a look at their current business website as they felt that it was dated, not mobile friendly and did not represent the beauty and quality of their holiday cottage.  They wanted a bright, vibrant website which made the best use of their surrounding areas, alongside the history of their Grade II listed former miners cottage.

They also wanted a brand that was strong, unique and professional, and which reflected the history of their cottage. The brand needed to be appealing to their customers whilst also standing out in what is a very crowded market place.

Read through our approach below to see how we worked with Derek and Ailsa to firstly design their new branding and then how we used this to redesign, build and launch Derek and Ailsa a new business website.

– – –

Understanding Derek and Ailsa

Whenever we work on a project, we like to get to know the people that we are working with. We feel that is important to understand who they are, what they stand for, and what they want from the project. Especially when we are working with the owners of a small business, like Derek and Ailsa, we have learnt that their company tends to reflect their own personality and style, and so it is important for us to get to know them better.

So, we did what we always do, we sat down to talk to Derek and Ailsa, to understand who they are, to understand what Clydfan Cottage is about – it’s WHY – and to learn from them about what they wanted from their new brand. Through the wonders of Skype we were able to do this quickly and easily.

– – –

Brand design


To kickoff this project, we began by taking our time to look at their existing branding. We wanted to understand the existing user experience of booking a stay at Clydfan.

What we found was an almost non-existent brand. There was no clear message that said “this is Clydfan – this is our brand, this is us”.

The consistent points that we noticed was the use of photos of the property – both internally and externally. There was no clear logo or style, nor a clear branding colour scheme. 

New branding

Colour scheme

The first thing that we started with was a colour scheme. This would direct the rest of the branding scheme and ‘brand voice’.

Having looked at the current branding on the website the thing that caught our eye was the colour of the cottage – it was the only property of that colour on the street so we used that as a starting point.

We then liked the way the green contrasted, yet sat comfortably with, the slate grey of the tiles on the cottage roof – so we added the slate grey in to the mix.

Part of our belief is that white is an essential part of any colour scheme – so we added that in to.

During our conversations with Derek and Ailsa, Ailsa shared her preference for a pink colour that we had used on a previous project – so we added that to the mix. With direct input from Ailsa we then tweaked the type of pink we used and ended up with a more neon version.

We settled on the colour scheme below which we sent to Derek and Ailsa to agree –


Font scheme

Once we had a brand colour scheme, we started to consider what font scheme would suit the ‘brand voice’ that Derek and Ailsa wanted.

We looked at their existing font style and then looked at how we could use that inspiration to develop them a scheme that was more appropriate for the brand and for the cottage itself. We wanted something that mixed the history of the cottage – it is Grade II listed – with a font that was more flowing and represented the closeness of the cottage to the river (in our view it is one of the unique selling points of the cottage).

After much deliberating, and much testing, we settled on the following font scheme –


Logo design

After we had received agreement from Derek and Ailsa on the colour scheme and the font scheme, we looked at how we could bring those together into a logo design that was strong, unique and professional, and which reflected the history of the cottage and its uniqueness.

Derek and Ailsa had some ideas of what they wanted – they wanted to reflect the river, the al fresco dining (table and chairs in the garden which overlooks the river) and the cottage itself. 

We come up with a number of concept ideas to give Derek and Ailsa some food for thought –

Some of these were liked by Derek and Ailsa, and some went straight into the bin. But they served their purpose, they helped us narrow down what they wanted. They learnt that the table and chairs looked more like a cafe, so that went. We kept the cottage image idea as that grew on them.

As we were working on the logo we were also working on the new website design, and in particular, the photos for the website – and there in one of the photos was something that became our inspiration, the Clydfan sign outside the front door. It was a plain sign of the name of the cottage on a piece of slate, see below:


What we liked about this sign was its mix of simplicity, its timeless feel and how it represented the cottage  – the slate, the straight lines and the link back to the mining industry. The font on the sign also linked very closely with the font scheme which we had chosen – it was like it was meant to be.

By mixing this with what we learnt from the previous exercise, and the wishes of Derek and Ailsa, we came up with the final logo design –


We also created a number of secondary logo formats –

These were all then provided to Derek and Ailsa in a number of formats – png, jpeg, svg and eps – and, as per our approach, the logo is theirs to own forever.

– – –

Website design


The other part of the project was to redevelop the existing Clydfan Cottage website. 

We began by taking our time to look through the existing website. We wanted to understand the existing user experience with a critical eye.

This is what we found –


One of the first things that we noticed was that it looked a little dated. It also wasn’t mobile friendly. Additionally the branding was a little muddled, and some of the photos were very blurry and pixelated. In essence, it wasn’t doing the cottage justice.

So these points became our simple guidelines for the new website –

1/ It needs to be designed using the new branding with a clear ‘brand voice’

2/ It needs to clearly showcase the unique selling points of the cottage

3/ It needs to be easier to navigate

4/ It needs to have more of a ‘wow’ factor when you opened it

5/ It needs to clearly promote testimonials from previous customers

The new site

For the new site we came up with a simple, initial structure, and then through input from Derek and Ailsa, we expanded this to the following 6 core options, wth a couple of pages which float off of the main structure –

1/ about

2/ photos

3/ book

4/ the local area

5/ reviews

6/ contact

We also added the contact details and a ‘Make a booking’ link into the footer of every page along with =the site map and a map of the cottage location, and links to their Facebook and Instagram accounts.

We also made the site bright, vibrant, and consistent on the ‘brand voice’. It is also mobile friendly and SEO friendly.

It makes the best use of the cottage’s unique selling point – its location overlooking the river. We built in bright, large and colourful photos of the cottage and its surrounding areas throughout the site. In addition, we also embedded videos that Derek and Ailsa had taken of the local area.

One of the key elements of this project was to make the most of the history of their Grade II listed former miners cottage. Alongside adding in details about its history into the text and title of the website, we also included a large historic photo of the cottage from either the 1800’s or very early 1900’s.

We also wanted to make it easier for customers to give their reviews within the website. Currently customers are encouraged to use Trip Advisor; however, Derek and Ailsa wanted to move away from this, so we built a ‘How was your stay’ form directly into the website. We also built a form for people to submit questions if they are not already covered within the frequently asked questions page to help Derek and Ailsa understand the questions that their customers, and potential customers, have.

This site was also the first site which we were not going to host. Therefore, the website was designed to be hosted by a different company that Derek and Ailsa had previously used.

We also had to build in the external booking system that Derek and Ailsa used.


You can view the new Clydfan Cottage website at

– – –

View a gallery of our work with Derek and Ailsa

What we’ve been cooking

Over the past few months we have been busy in the background working with a couple of new clients, all of which have gone to us through personal recommendations.

Here’s a snippet:

Space 2 Be Me

We have worked with Space 2 Be Me as part of their transformation from M4S into their new charity.

We have:

  • Designed, developed and launched their new website (see
  • Provided several photography sessions for their marketing and promotional materials
  • Ran out MOONSHOT workshop to help them articulate yheir vision and values clearer 
  • Started a 3 month marketing campaign targeting their key audiences 

More on the different elements of this soon.


The Grange 

We have worked with The Grange (2016) Ltd as part of their transformation programme.

We have:

  • Designed their new branding
  • Designed their new logo 
  • Designed their new letterhead 

Aim High Agency

We have started a project to support a new business venture, Aim High Agency.

We are developing them a simple to use website which fits the vision of the company’s founder.

More on that soon. 

Can we help you?

If you think our creative approach can help you, get in touch.

Inspiring towards leadership

For this project we worked with Michael Watts to capture and share his top 10 lessons from his personal journey to becoming an inspirational leader

Inspiring towards leadership is our joint product to share this.

– – –

Developing a brand

Okay, so your probably not surprised that we started here. Its what we do.


Michael (who is also our founder) was very clear about the name he wanted to use. Ever since he studied his first leadership course he has aimed to be seen as an ‘inspirational leader‘. Its aspirational, but hey, that’s him and us all over!

And this shaped the name – inspiring towards leadership.

Inspiring towards leadership is grammatically incorrect – we’ve been told that a few times.

But, it’s a brand name.

Its active and picks up the other element of the project – Michael wants to inspire, encourage and help people become the leader that they want to follow (visit our See Them Rise project for more on this).


So, we took the name and created a brand and logo around it.

We designed a logo that was simple, clear and stood out in a crowded leadership marketplace. Here is our design:


We went for a circle to symbolise how leadership is something that is continuous. Its not something that you do once, its something that you have to keep doing. To keep refining. To keep learning. And a circle is a perfect shape for this.

We also went for a handwriting, brush style for the wording. We did this to symbolise the personal element behind the project. The 10 lessons are Michael’s lessons. So we didn’t want the style to feel formal or fixed, we wanted it to look and feel human.


The font that we used on the logo – Selima – was used solely for the logo.

We decided to use two different fonts for the actual text in the lessons – Cabin Sketch for the headings and Open Sans Condensed Light for the text body.

Colour palette

We brought together three main colours, along with white and black, to create a colour palette that is vibrant, consistent and stands out:


– – –

The product

Once we had the brand fixed, and Michael’s 10 lessons in writing, we started to think about what the end product would be.

How could we share this simply, clearly and so it engages in the audience?

And we decided to come up with a few ideas –

1/ postcards (see below)
2/ Instagram images
3/ images for Michael’s blog, LinkedIn article and Medium posts
4/ a downloadable document
5/ a separate web page (using Xtensio)

This slideshow requires JavaScript.


– – –

Social media

To support the product we also created a hashtag that could be shared and used across different social media formats –

– – –


Here are a few images from this project:

Project Nina

For this project we worked with Nina on her journey to starting her own independent consultancy

Nina approached us & asked us to help her get her business up & running quickly. She wanted a professional but friendly approach in her brand design & website design which reflected her individual personality.

Read through our approach below to see how we worked with Nina to deliver her a personal brand including colour scheme, font scheme and logo, and then how we used that to build her a website to bring it all to life.

– – –

Brand design

To get started we did what we do best, sat down with Nina al fresco & had a coffee – & a conversation.

We wanted to know more about her, to get a better feeling who she is, & then, to look at what ideas she has for her own brand.

We strongly believe that as this is her brand, she needs to own it & to have control over it. We are just here to support her, advise her & to put her ideas into place – with some suggested creativity & design ideas along the way.

The first idea she had was what ‘voice’ she wanted – she wanted a voice that balanced professional & friendly, that was welcoming yet built trust in her as a person & her offering. She wanted something that reflected her as individual. This guided all our decisions.

She also had an idea about colours that she liked too – she liked teals and aquas. The rest was up to us.

So we went away and started building our ideas – in another coffee shop actually! We researched other similar providers, providers in other business areas, and created a Pinterest Board of things that inspired us for this project.

Colour palette

We started with a colour palette that brought together a teal and aqua, with some more solid colours of grey, an off-black and a trusty white.

This is what our colour palette looked like –

Project Nina - Colour Palette

Font scheme

We then went on to create a font scheme that reflected our brief of professional yet friendly. We wanted two fonts – one for headings and one for the text body – that looked formal & professional in its structure, but that also had a bit of informality in the finer detail.

The two fonts that we came up with were –

Project Nina - Font


Once we knew what colour palette and font scheme we were going to use, we started to come up with some concept design ideas for a logo for Nina.

We tried several different ideas but kept coming back to one thing – the fact that Nina‘s initials are NN. We felt that this was something special that we had to build on. So we did.

We put two capital N’s together and reversed one. Then we put that in a coloured circle to bring them together and put them in different colours. The logo image now reflected three colours that formed Nina‘s colour palette.

And then we added her name and website address directly underneath.

The logo we came up with was –

Project Nina - Logo

To go alongside this, we also created the following secondary logos for her –

Project Nina - Logo 2.png

Branding board

To help bring all of the above together, we created a branding board for Nina – and us! – to ensure that we both kept to, built on & owned her brand.

The brand board looked like –


You can also download the Brand Board as a PDF.

Business cards

As part of our branding, we also created & printed a set of business cards for Nina. These were designed to convey her brand, her ‘voice’ & her approach.

Our design looked like this –

Project Nina - Business cards

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Website design

Once we had Nina’s brand agreed we set about building a website that conveyed Nina’s personality & branding style.

Nina was clear what she wanted to tell people & we worked with her to convey that message in her website.

We believe in keeping things simple when conveying messages – & so does Nina. So we built her a simple website structure that told people –

1/ about her

2/ about her ethos

3/ about her services

4/ how to contact her

We made the website simple to navigate & made it as simple as possible for visitors to contact her.

NN on screen (1)

Business e-mail

Alongside her new website, we developed a business e-mail address for her.

We wanted it to match her brand, website and personality, and, we wanted it to be simple. So we agreed with Nina to go for

Its friendly, welcoming and easy to remember – just like Nina herself.

Product design

As part of our work with her, we also created a self-help guide for business owners as a free offering to the world. This free self-help guide was then made available from every page. You can download her free Self-Help Health Check for Your Business [PDF, 1MB] to see our approach.


Find out more

You can view her website at

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How does Project Nina help live OUR WHY?

OUR WHY is to use the power of creativity to make futures better today.

Nina whole ethos is to help early years care & education providers give children & families the best quality provision.

We helped her put her WHY into action so that she can help make the futures better today for the children who use the providers that she works with.

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View a gallery of our work with Nina

Colour palettes that fit you

Your colour palette forms a key part of your brand – and it has a powerful impact on your customers

We know that different colours impact people in different ways. Personal preference, experiences, upbringing, culture, and context have a significant impact on how people see, respond to and engage with colours.

For example, researchers have found that up to 90% of snap judgments made about products can be based on colour alone (depending on the product) – see Impact of color on marketing.

We work with our customers to develop a colour palette that fits them – their personality, their ‘voice’ and their market.

View some of our work

Check out some of work on colour palettes –


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