Our story

We create beautiful visual identities
– this is our story

We’re a small studio nestled away in the Kent countryside.

Everyday we feel inspired by our environment which creates the perfect space for creative thinking.

Our studio is surrounded by rolling fields, picturesque views, the North Downs and historic buildings throughout our village.

It’s almost ‘Hollywood idyllic’.

We get a kick out of helping people achieve their dreams and seeing their vision in action – and that’s why we get up in the morning.

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Driven by purpose

We bring people, design and creativity together to craft memorable products.

We provide a range of creative design solutions to small businesses, people who are just starting on their business adventure, and community groups and charities.

We are led with empathy – for our customer, for their customers and for people in general.

We use our skills, knowledge and creative thinking to improve our local community through our #DoGood corporate social responsibility programme.

We were created in 2017

Our founder, Michael Watts, has a burning desire to make the world better – and to help people & organisations transform to be the best versions of themselves.

Michael has years of experience in graphic design, website design and marketing. He is an optimist who 100% believes that if people work in a happier, more positive way, we can make the world around us better.

He is incredibly passionate about design. He is fascinated by how creative thinking can help make information easier to understand and how great design can take your breath away.

“There are three responses to a piece of design – yes, no,and WOW! Wow is the one to aim for.”

— Milton Glaser

What’s in a name?

We get asked a lot about the origins of our name. So we wanted to dispel a few myths…

× We are not named after smoking illegal substances.

× We are not named after fire.

× We are not named after burning herbs for good luck…although we do like the good luck element.

[Photo from Unsplash]

In fact this is our story…

We were named by our founder one morning when he spotted something walking to work.

He had been to his local coffee shop in Maidstone town centre and was walking to the train station past Brenchley Gardens.

On this sunny, autumnal day, the sun was highlighting and illuminating a vibrant red autumnal leaf.

“That leaf looks like it’s burning” Michael thought to himself… and the rest, as they say, is history.