For this project we worked with Nina on her journey to starting her own independent consultancy.
Nina approached us & asked us to help her get her business up & running quickly. She wanted a professional but friendly approach in her brand design & website design which reflected her individual personality.
Read through our approach below to see how we worked with Nina to deliver her a personal brand including colour scheme, font scheme and logo, and then how we used that to build her a website to bring it all to life.
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To get started we did what we do best, sat down with Nina al fresco & had a coffee – & a conversation.
We wanted to know more about her, to get a better feeling who she is, & then, to look at what ideas she has for her own brand.
We strongly believe that as this is her brand, she needs to own it & to have control over it. We are just here to support her, advise her & to put her ideas into place – with some suggested creativity & design ideas along the way.
The first idea she had was what ‘voice’ she wanted – she wanted a voice that balanced professional & friendly, that was welcoming yet built trust in her as a person & her offering. She wanted something that reflected her as individual. This guided all our decisions.
She also had an idea about colours that she liked too – she liked teals and aquas. The rest was up to us.
So we went away and started building our ideas – in another coffee shop actually! We researched other similar providers, providers in other business areas, and created a Pinterest Board of things that inspired us for this project.
We started with a colour palette that brought together a teal and aqua, with some more solid colours of grey, an off-black and a trusty white.
This is what our colour palette looked like –
We then went on to create a font scheme that reflected our brief of professional yet friendly. We wanted two fonts – one for headings and one for the text body – that looked formal & professional in its structure, but that also had a bit of informality in the finer detail.
The two fonts that we came up with were –
Once we knew what colour palette and font scheme we were going to use, we started to come up with some concept design ideas for a logo for Nina.
We tried several different ideas but kept coming back to one thing – the fact that Nina‘s initials are NN. We felt that this was something special that we had to build on. So we did.
We put two capital N’s together and reversed one. Then we put that in a coloured circle to bring them together and put them in different colours. The logo image now reflected three colours that formed Nina‘s colour palette.
And then we added her name and website address directly underneath.
The logo we came up with was –
To go alongside this, we also created the following secondary logos for her –
To help bring all of the above together, we created a branding board for Nina – and us! – to ensure that we both kept to, built on & owned her brand.
The brand board looked like –
You can also download the Brand Board as a PDF.
As part of our branding, we also created & printed a set of business cards for Nina. These were designed to convey her brand, her ‘voice’ & her approach.
Our design looked like this –
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Once we had Nina’s brand agreed we set about building a website that conveyed Nina’s personality & branding style.
Nina was clear what she wanted to tell people & we worked with her to convey that message in her website.
We believe in keeping things simple when conveying messages – & so does Nina. So we built her a simple website structure that told people –
1/ about her
2/ about her ethos
3/ about her services
4/ how to contact her
We made the website simple to navigate & made it as simple as possible for visitors to contact her.
As part of our work with her, we also created a self-help guide for business owners as a free offering to the world. This free self-help guide was then made available from every page. You can download her free Self-Help Health Check for Your Business [PDF, 1MB] to see our approach.
You can view her website at www.ninanewell.com.