Words may inspire, but only action creates change

Words may inspire, but only action creates change”

– we love this saying from one of our sources of constant inspiration, Simon Sinek.

As a design studio we know that words are important. But we know that action actually means more.

And this guides our decisions every day.

When we were set up by our founder, Michael, we put making a positive impact right at the heart of our approach.

But these were not just words. 

During the first 12 months that we have been running, we have been able to support the following good causes:

1. Friends of Benenden Grange

We have developed a new logo and branding guide for the Friends of Benenden Grange for free.

2. Friends of Five Acre Wood School

We designed and printed 500 leaflets for the Friends of Five Acre Wood School summer fayre raffle for free. As well as donating a prize.

3. Space 2 Be Me (formerly M4S)

We have entered into a medium term project with Space 2 Be Me including significant discounts (the majority ‘at cost’) on the development of a website, marketing plan, photography and lots more.

And today we have launched our latest project for a good cause.

Roebuck Community Action Group

Our local village of Harrietsham in Kent is pretty awesome.

Unlike some villages it still has a ‘soul’ shaped around the hearts of the community – the shop, the post office, the Indian restaurant and the pub.

Sadly, the pub has recently been put up for sale.

But the villagers are stepping up.

The Roebuck Community Action Group has been established to look into the feasibility of making the pub a community asset.

As a village resource, we have supported the Action Group with the free development of:

  • a logo and branding
  • a website
  • an e-mail domain

Find out more at

Want to know more?

Visit our Corporate Social Responsibility page.

Design concepts

As we reach our first birthday, we are celebrating by launching our new design concept products.

We believe in spreading inspiration, sparking change and having a positive impact.

To help us do that, we have created our new design concept products.

We will be collating a number of design concepts which we have created to inspire you.

Whilst they are copyrighted to us, we hope they spark ideas in you.

If you love our work, or any idea we have created, get in touch to talk to us about buying it.

Here are our first two design concepts:

The Sipping Tree

The Sipping Tree is a concept tea and coffee shop.


The Roebuck Inn at Harrietsham

A redesign concept for The Roebuck Inn pub, restaurant and hotel (B&B) in our village, Harrietsham.


Want to know more?

Visit our design concepts page.

© All designs are copyrighted to Burning Leaf Creatives, 2018

How many pages should our website have?

This is a question we get asked a lot.

And our answer is always the same – it depends.

Content over pages

We believe that the key thing is actually your content. Some people and organisations have a lot to share, others only have a little.

As a minimum though, we recommend that every website has the following:

  1. ‘About you’ description
  2. Contact details
  3. List of your services, products, activities, etc.

It is possible to capture everything you need on one page. But if you have more to say, then you will need more.

Our rule

So, we say –

  • A minimum of one page

  • A maximum of, well, there is no maximum


Get in touch

Do you think we can help you? If so, get in touch.


Photo by ShareGrid on Unsplash

Breaking the silence

We know, it’s been, like, ages since you’ve heard from us.

Part of us is very sorry. We hate the silence.

But another part of us is also a little glad.

The radio silence is due to one thing – time. We’ve been swamped over the past few months busy crafting in our small studio to make a positive impact with a range of new companies.

Here’s a summary of what we’ve been up to:

Friends of Benenden Grange

  • We’ve started work with the Friends of Benenden Grange to develop their first logo
  • The logo will link with our work on the logo for The Grange


  • We’ve starting working with Adam to set up his new gardening and landscaping company, Konkers
  • This has included –
    • designing the full branding (logo, colour palette, typography)
    • setting up his e-mail domain
    • designing and building his new website
  • More on this soon…

Pro-Active Bromley

  • We’ve started working Pro-Active Bromley to design and launch their new website, with an e-mail domain
  • Here’s a look at the ‘soft launch’ before they do their full launch shortly – www.proactivebromley.org.uk

Space 2 Be Me

  • We’ve continued our partnership with Space 2 Be Me
  • Check out our website design for them at www.space2beme.org.uk

The Grange

  • We’ve just kicked of our second project with Sarah
  • This time we’re building their new website…more soon!


We’ve also been providing support and advice to some new partners – which was can’t talk about at this stage.

What’s more, our founder has also committed us to learn how to design, build and launch an app for our Three Smiles product

Photo by Kelly Sikkema on Unsplash

A #CrisisXmas

With just one week until opens its doors, we will be helping to reserve a place at Crisis at Christmas.

To help us live and breathe OUR WHY, we will donate 100% of our profits for every order made on from Monday 18 December to Friday 22 December.

Reserve a place at Crisis at Christmas

Help someone take the first step out of homelessness

When you are homeless, making a new start can seem out of reach. But we know differently. The advice and support Crisis offers has helped thousands of people out of homelessness and on to whole new lives already

Give someone who’s homeless all this for £26.08 

  • Hot, delicious, nutritious Christmas dinners for over 4,700 homeless people over nine days
  • Advice on housing, benefits, finances, employment, as well as legal matters
  • Healthcare, including TB and hepatitis screenings
  • Dental treatment and eye tests, including glasses
  • Hairdressing and massage treatments
  • Learning and skills opportunities, internet cafés and IT workshops
  • Specialist centres providing safe accommodation to rough sleepers, women and people with dependency issues
  • PLUS access to Crisis’ year-round services for training and support in the year ahead.


The small print:

Burning Leaf Creatives will donate 100% of their profits on every order made between 00:00 on Monday 18 December to 23:59 Friday 22 December to Crisis.

For the avoidance of doubt, profit is defined as –

[Fee for order] minus [cost of materials, cost of staffing & tax] equals [profit]

Crisis work side by side with people to help them rebuild their lives. From decades of experience of working with thousands of homeless people, they know what’s needed to leave homelessness behind for good. They use this experience to shape the services they provide and the changes they campaign for.

Find out more at www.crisis.org.uk.



The story of our logo

When we develop a brand we understand your brand is you. It’s often the first thing that people will see and experience about you.

And that’s true for us too.

When we created our own logo we wanted to develop something which told people about us.

We use the power of creativity to make futures better today.

That’s why we exist. And that’s what we wanted our logo to reflect.

What’s in a shape?

We understand that the shape of a logo have a significant affect on how an individual reacts to it and the organisation it represents.

Circles, ovals and ellipses, for example, tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity.

Everything that we stand for – so we adopted a circle shape.


What’s in a font?

We also know that the choice of font has a significant impact on people.

Script fonts tend to be seen as care free and having a creative outlook. They are used to express creativity and emotions.

More of what we stand for – so we adopted a script font. In particular, we adopted a script font called Shadows Into Light.


Shadows Into Light is a clean, neat handwriting font which has a feminine feel with nice rounded edges and curves. It is perfect for adding a personalised touch – again, more things at our heart.

What’s in a colour?

The final element that can have an impact on people is colour.

Humans love colour.

Colour also plays a key role in logos. Colours convey messages, evoke emotions, and add brilliance to everyday things.

And this is where we designed a logo which gives us flexibility and allows our creativity to shine through. We adopted two main colours – black and white.

Simplicity. It’s what we love!

  • White is generally associated with purity, cleanliness, simplicity and naiveté
  • Black is a colour with a split personality. On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death [not something we stand for…!]

This is our logo:

But that’s where our creativity came in.

Our logo is actually designed as almost a blank template or canvas. This gives us great flexibility in how we use it, especially how we can combine our colours.

We can create different colours for particular projects or needs. Here are few we have created:

But we didn’t stop there. 

Our logo was also designed to allow us to tweak, stretch and add to it as we need to.

For example, we often tweak our logo for particular events, such as Children in Need, World Aids Day and Christmas:

Through all our use of our logo, we keep the fundamentals the same – hey, its us – but we use our creativity to tell a story.

Like what you see?

Get in touch with us today.

Doing our thing to help end it

This World AIDS Day we will be joining the fight to end the negative impact of HIV.

To help us live and breathe OUR WHY, we will donate 100% of our profits for every order made on Friday 1 December 2017 to the National AIDS Trust.


End isolation
End stigma
End HIV transmission

You’ve helped us fight HIV. Now, let’s end it. This World AIDS Day join the fight to end the negative impact of HIV.

This year in the UK there have been the first significant reductions in HIV diagnoses for gay men in London, thanks to frequent testing, rapid treatment and PrEP. Let’s grow this success so that it includes everybody at risk, across the UK.

But our fight is not just about the virus. For the more than 100,000 people living with HIV in the UK, ignorance and discrimination can still limit opportunities, preventing them from living full and happy lives. HIV means you are more likely to live in poverty, and more likely to have poor mental health.

This is an exciting turning point. But we need a new burst of energy to end stigma, end HIV transmission and end the isolation experienced by people living with HIV, for good.

BurningLeaf_WADheading (1).png

So, set yourself a reminder to check out our services and put your order in on the big day!

The small print:

Burning Leaf Creatives will donate 100% of their profits on every order made between 00:00-23:59 on Friday 1 December 2017 to NAT (National AIDS Trust).

For the avoidance of doubt, profit is defined as –

[Fee for order] minus [cost of materials, cost of staffing & tax] equals [profit]

NAT (National Aids Trust) is dedicated to transforming the UK’s responses to HIV. They champion the rights of people living with HIV and campaign for change—shaping attitudes, challenging injustice , and changing lives. 

World AIDS Day takes place on the 1st December each year. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness. Founded in 1988, World AIDS Day was the first ever global health day.

Find out more at www.worldaidsday.org/fundraising.


Our Black Friday Deal – 0% off

You may have noticed that today is Black Friday.

In case you didn’t know, Black Friday is a major shopping day which originated in the United States. It grew in the States as it is the first day after the last major holiday before Christmas, Thanksgiving, so it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend.

It has become a huge shopping event which sees people all over the world getting discounted products as retailers slash prices. On Black Friday, shops’ prices plummet for 24 hours in an attempt to get people to buy their goods and services in the run-up to Christmas.

In the UK, Black Friday has grown into something huge over the past few years with more and more companies joining the rush to offer significant savings. In our own e-mail boxes this morning we have seen a range of different savings offered, varying from 20% to 70% off products.

We are proud to announce our Black Friday deal today – 0% off.

That’s right, 0%.

But, why?

Our business model is built on the relationships we form with our customers as we support them to deliver their vision and use their passion to achieve their dreams.

We don’t believe that you can do that through a 24 hour sale.

We believe that sets up the relationship in a different way – expectations and thoughts are focused on the savings we are offering rather than the impact and difference that we can have. This then distracts from the building of our relationship with our customers.

Our approach

Instead, we focus on rewarding the loyalty of customers, on strengthening our relationships with them and on making a positive impact on the world as we provide our services in a humancentric way.

That’s why we offer our customers a discount on any future work they order from us. We also provide a discount to anybody who they personally recommend to us. No caps, no limits.

Its all part of our relational business approach.

The other discounts we offer include:

  • a discount to local organisations who are based within 3 miles of us so that we can help develop and enhance the local economy and so we can have a positive impact on our local community
  • a discount to non-profit making groups, clubs and organisations so that we can support them to have an impact on the world

We have also developed a Corporate Social Responsibility programme to support us to live, breathe and be our WHY.

So, on this Black Friday, please get in touch with us if you would like to take advantage of our 0% off Black Friday deal. Just quote ‘Relationships Over Savings’.

Get in touch


Project The Grange

For this project we worked with Sarah to design a new logo and branding style as part of her journey to transform, hand-in-hand with her management team, her adult social and support provider, The Grange (2016) Ltd.

Through a mutual connection with another customer of ours, Sarah reached out to see if we could develop The Grange a new logo which reflected the values of the company, the journey they were going through and what they stood for.

Sarah also wanted her logo to give a feeling of a bigger organisation, but still reflect their small business and friendly and inviting approach; whilst also being unique and professional. It also needed to be ‘flowing’ to represent the life journey that people who use her services go through, and for whom The Grange seeks to make a positive difference.

Read through our approach below to see how we worked with Sarah to firstly scope the design, hone down on a design, engage her customers, and then roll the logo out.

Understanding The Grange

We make it a priority to meet the people we are working with. We believe that face-to-face greetings and conversations build a stronger bond and relationship – key elements of our approach.

So, shortly after connecting with Sarah, we travelled down through the glorious Kent countryside to meet with her and her management team so that we can get a feel for The Grange, for Sarah, for the team, and for the wider WHY of The Grange. 

Is was obvious from the beginning of the conversation that Sarah and her team knew what they wanted – which for us is always a bonus.

They were able to communicate clearly that they wanted a logo which:

  • represented the environment of the setting, but which wasn’t constrained by it
  • built on the history of the company, but which represented the journey the new management team were going through
  • would stand the test of time
  • gave a feeling of a bigger organisation whilst being a small business and showed their friendly and inviting approach 
  • ‘flowed’ to represent the life journey that people who use their services go through

And they were clear about what the logo design should include:

  • it should be a mix of an icon with text
  • include pink (blossom pink to be precise) and greens

The logo also needed to be relevant for the services currently provided by The Grange (three homes for adults with learning disabilities) and for the company as it grew and expanded to provide greater support across their local community.

It was obvious early in the project that they knew what they wanted – they just wanted us to craft something to reflect this.

Brand design


To kickoff this project, we began by taking our time to look at their existing branding. We wanted to understand the existing user experience of The Grange.

What we found was an almost non-existent brand. There was no clear message that said “this is The Grange – this is our brand, this is us”.

The logo that we did find was dated, not digitally friendly, and was not inviting or rememberable:

Screen Shot 2017-11-20 at 20.18.37.png

New branding

Colour scheme

The first thing that we started with was a colour scheme. This would direct the rest of the branding scheme and ‘brand voice’.

As explained above, Sarah and her team knew what colours they wanted – pinks and greens.

The pinks were to represent the cherry blossom trees that The Grange building is historically famous for. You can read more about that on Naoke Abe’s website.

During the discussions we tested lots of different variations.

We started with the pastel shades from their initial request. From there we tried and tested more ‘neon’ style colours, one of which was inspired by a drink that Sarah was consuming whilst doing this activity:

unnamed (1)

(In case you were wondering what this was – as we were – it was beetroot and apple)

We ended up with the following three colours which formed the base of the logo design, two primary colours and an abstract colour to provide emphasis where needed –

TheGrange_BrandBoard colours

Logo design

After we identified the colour scheme and the font scheme, we looked at how we could bring those together into a logo design that balanced what Sarah and her team wanted with our own flair and creativity.

We come up with a number of concept ideas to give Sarah and her team some food for thought –

Some of these were liked by them, and some went straight into the bin. But they served their purpose, they helped us focus on what they like and what they dislike. 

There was one design that Sarah and her team liked so we worked a bit more on that – and Sarah and her team thought about it more too, and even got sketching ideas themselves!


The circles and three words (Enriched, Fulfilled, Happy) symbolised their new vision for the company.

Once we had a design that we both liked, we worked on refining it. We learnt that the three words should be dropped from the logo as they become difficult to read when used as a small logo, but we kept the three rings. The three rings moved slightly to overlap in the trunk of the tree and the branches swopped over the circles. Again this is symbolic of the support and approach from Sarah and her team.

But we didn’t lose the three words – they were kept for later in the project…more later.

Font scheme

Once we had a brand colour scheme and logo concept, we started to consider what font scheme would suit the ‘brand voice’ that Sarah and her team wanted.

We wanted something the ‘flowed’; which looked human; but which also looked professional.

We shortlisted a handful of font schemes, some formal, some informal. Some Serif, some Sans Serif and some Script. We mixed up some more corporate sales along with some friendly, hand written styles to give Sarah and her team something to think about and make a decision on:

After much deliberating, feedback and user testing, we settled on the following font scheme –

TheGrange_BrandBoard font

We then designed the logo with a set of different colours which Sarah and her team then asked their users to vote on:

The final logo

This is the end product:


These were all then provided to Sarah and her team a in a number of formats – png, jpeg, svg and eps – and, as per our approach, the logo is theirs to own forever.

Product design


We then worked with Sarah to create a letterhead based on the new logo design and ‘brand voice’.

We kept the three circles and brought the three words back (Enriched, Fulfilled, Happy) into the footer. We based these around the two primary colours of the logo.

This is the end product:


We then provided this in three formats:

  1. PDF for professional printing using RGB colours
  2. PDF for professional printing using CMYK colours
  3. A Word version which they could type in

Social media images

Using our work on the logo, ‘brand voice’ and letterhead, we used the letterhead style to create a number of social media headings for Facebook, Twitter and LinkedIn – see below:


You can view some of our work at


View a gallery of our work


Keeping your website ‘current’ – let us take the strain

One of the things we hear from many of our customers is that as the founder or sole employee, they are usually tied up with the day-to-day stresses and strains of their business – and so they struggle to find the time to update their websites.

This inspired us to came up with a solution.

We have developed a website managed content service, which we are launching today.


Find out more at www.burningleaf.co.uk/services/website-design/managedcontent.